Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. The post The PPC challenge of selling…

Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it. The post Report: The future of paid-search marketing is machine learning and AI appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

If you try to login to your Google My Business section now, you will probably see a 404…

Take inspiration from these 10 brilliant visual content marketing campaigns that made the best use of imagery. The post Visual Content Marketing: 10 Brilliant Examples by @jess12davis appeared first on Search Engine Journal .

Posted by rachelgooodmanmoore CHAPTER 1: A New Hope A long time ago in a galaxy far, far away, marketers who wanted to learn about SEO were forced to mine deep into the caverns of Google search engine result pages to find the answers to even the most simple SEO questions. Then, out of darkness came a new hope (with a mouthful of a name): …the Learn SEO and Search Marketing hub! The SEO and Search Marketing hub housed resources like the Beginner’s Guide to SEO and articles about popular SEO topics like meta descriptions, title tags, and robots.txt

Photo courtesy of Content Marketing Institute A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the past 20 years with the advent of disciplines like SEO, social media and content marketing, I’d say the momentum around influencer marketing has many of the same characteristics.

Google shared a new feature in search quietly on Twitter this week…

John Mueller of Google said the other day in his hangout at the 1 hour and 13 minute mark that Googlebot still is not crawling in HTTP/2…