Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs. The post How to conduct an SEO content audit appeared first on Search Engine Land. Please visit Search Engine Land for the full article

A couple weeks ago we reported how messy the local question and answer feature can get on Google. In fact, we showed how some need moderation including the [white house] result. The results were polluted with nasty comments, sarcasm and so on.

The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue. The post Report: Google ending ‘first click free’ to help publishers boost subscriptions appeared first on Search Engine Land

Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook Ads territory

A link study done three years in a row shows how links continue to be a powerful ranking signal and will likely remain that way.

Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems.

Sometimes you see the most obvious questions posted to Googlers and you think, hmm, I wonder how many others don’t think this is obvious. In any event, when you change your content and HTML on a page, it can and often does…

Check out these go-to tools and techniques for targeted keyword research that leads to interested visitors. The post A Deep Keyword Research Process That Will Attract More Customers by @mindyweinstein appeared first on Search Engine Journal

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo . Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting and inspiring.