In May, Google announced they are beta testing AdWords AMP landing pages. Well, the beta is just about over and in the next two weeks, Google is opening up this feature to all advertisers in two weeks, Google said…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares everything you need to know about the ‘Hawk’ update, which seems to have killed some of the changes we saw with Possum. The post August 22, 2017: The day the ‘Hawk’ Google local algorithm..

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing

As you know, Google is expanding the release of their beta Google Search Console reports. And although we shared many screen shots I wanted to share even more now that more people are sharing them online. Also, there is a lot of talk about “Indexed…

A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns. The post Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update appeared first on Search Engine Land.

This week in search I published our monthly Google webmaster report. There may be a big Google search algorithm shift happening today…

The Hottest Visual Content Marketing Trends in 2017 [Infographic] Visual content can help you boost your content marketing efforts in terms of engagement and resonance. This infographic shows the most common types of visual content marketing, what type of visuals consumers prefer and more. Social Media Today Facebook’s Ad Metrics Come Under Scrutiny Yet Again There’s been some recent controversy over Facebook’s estimated audience size that it gives to advertisers.

We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.