Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. The post How AI can uncover new insights and drive SEO performance appeared first on Search..

John Mueller of Google is always super active in the forums, on Twitter and in many other areas including conferences and hangouts helping SEOs and webmasters with their Google questions. But often, when it comes to one-on-one advice, his responses are somewhat shorter…

Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site. The post Will AMP improve your rankings

Yesterday I broke the news at Search Engine Land that the new Google Search Console beta is live for everyone, even those who did not get the email notifications. As I said…

The release opens up another paid channel for hotel marketing. The post Bing Hotel Ads moving out of beta to general release with Koddi appeared first on Search Engine Land.

Here is a comprehensive list of essential free and freemium PPC tools, plus tips to make the most of each. The post The Essential List of Free PPC Tools by @bigalittlea appeared first on Search Engine Journal .

We’re excited to bring SMX West 2018 to San Jose, California, March 13-15! The agenda is posted, the speakers are selected, but these Early Bird rates won’t be around much longer. Book your ticket by February 3 and enjoy $300 off on-site rates. If you’re planning to join us, it’s a no-brainer.

Learn some PPC strategies and tips along with challenges and nuances for marketing in the real estate vertical. The post How to Optimize a PPC Campaign for Real Estate by @jonleeclark appeared first on Search Engine Journal .

Ranking factors studies are detrimental to our industry. We have a responsibility to properly interpret them for non-SEOs.

Buffer’s State of Social 2018 report shows growth in live videos as a social marketing tool. Read why some marketers find it effective while others do not. The post 2018 State of Social Report – Success with Live Video by @martinibuster appeared first on Search Engine Journal