Posted by randfish Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy.

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s antitrust infringement, Bing Ads ‘fan’ community & technical SEO appeared first on Search Engine Land

“So much time and so little content to create.” – Said no one ever Let’s face it marketers, creating a quantity of quality content isn’t easy. Even more so, creating a quantity of quality content that your audience cares about is even more difficult.

Four months in, 19 rivals say too little has changed. The post Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission appeared first on Search Engine Land. Please visit Search Engine Land for the full article

One specific feature that Google plans on migrating over but vastly changing seems to be the property sets feature that let’s you combine multiple properties…

SMX Advanced is where elite marketers train. See the agenda! The post You’ll love what the SMX Advanced agenda has to offer appeared first on Search Engine Land

If you’re not, contributor Mona Elesseily will help you get up to speed. Here’s her overview of attribution and five different replacement models available in Google AdWords. The post Are you ready for the attribution changes coming to Google AdWords

Starting today, users can apply to join the new advisory program.

Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options. The post Phrase, broad, or broad match modifier: After exact, what’s the next best match type? appeared first on Search Engine Land.