Google announced that starting July 1, 2022, Google AdSense will begin testing the Chrome’s Topics API for ad requests on a “small percentage of traffic.” The Topics API was announced early year as a replacement for the flopped FLoC Google cookie replacement.

Google’s John Mueller has one of his good one liners again. An SEO named Sara Taher asked him for his “thoughts on people updating the disavow file everyday?” John responded “It would be easier to stop buying links /shrug.”

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft’s IndexNow, after much hesitation…

This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Friday night June 3rd through late Monday night June 6th. Any stories published here will be scheduled and written beforehand and not posted live…

“A small percentage of traffic” will soon see the initial testing of Google Chrome Topics API go live on July 1.

Despite Yoast’s founder, Joost de Valk, being super unimpressed with IndexNow, the Microsoft backed indexing initiative, Yoast will be adding support soon for IndexNow in Yoast SEO Premium.

Arkady Volozh, Yandex’s CEO and executive director, resigned from his position, the company announced today. The European Union imposed sanctions on Volozh personally.

Hotels looking to book new travelers and capitalize on this summer’s travel frenzy will soon discover a much easier way to manage and change their rates. What’s new

Google has released a Search Ads Automation Guide that shares some best practices on how to use automation to reach customers. The guide is long overdue for some marketers who have an unfavorable opinion about automation in general

Reach a targeted and primed audience ready to purchase.