Author Archive

Microsoft Advertising Tests Magazine Answer Card Ad Format

2026/02/05

Microsoft Advertising is testing a new ad format within its newish Answer Card format called a magazine layout. These load ads in the card formats you see at the top of some of the Bing search results.

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Why Off-Page SEO Still Shapes Visibility In 2026 [Webinar] via @sejournal, @hethr_campbell

2026/02/05

Explore off-page SEO strategies to boost your rankings and enhance brand visibility in AI-driven search results. The post Why Off-Page SEO Still Shapes Visibility In 2026 [Webinar] appeared first on Search Engine Journal .

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Google Search Hits $63B, Details AI Mode Ad Tests via @sejournal, @MattGSouthern

2026/02/05

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional searches

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Google AI Overviews Bug Removes Links & Citations

2026/02/04

Google confirmed there is a bug with AI Overviews not showing links for some responses. The bug was spotted by Lily Ray, who posted some examples several hours ago

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Google Ad Revenue Up 14% – Google’s Biggest Revenue & Ad Revenue Yet

2026/02/04

Google reported its earnings today, its Q4 2025 earnings report showed ad revenues up by 14% at $82.3 billion and overall revenue was up 17% at $113.8 billion. I specifically like to dig in as best as I can on the ad revenue side to see how Google Ads have performed.

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Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’ via @sejournal, @MattGSouthern

2026/02/04

Google Search Advocate John Mueller is pushing back on the idea of serving Markdown files to LLM crawlers. The post Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’ appeared first on Search Engine Journal .

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Daily Search Forum Recap: February 4, 2026

2026/02/04

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s search rankings are highly volatile…

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The Real SEO Skill No One Teaches: Problem Deduction via @sejournal, @billhunt

2026/02/04

Bill Hunt shows how disciplined reasoning transforms SEO escalations into resolvable system behaviors rather than endless debates. The post The Real SEO Skill No One Teaches: Problem Deduction appeared first on Search Engine Journal .

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Information Retrieval Part 2: How To Get Into Model Training Data

2026/02/04

Navigate the complexities of information retrieval and find out how to get into model training data for AI success. The post Information Retrieval Part 2: How To Get Into Model Training Data appeared first on Search Engine Journal .

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The PPC Skills That Won’t Be Replaced By Automation

2026/02/04

Top PPC specialists create outsized impact by combining paid media expertise with business strategy, profit modeling, and cross-channel insight. The post The PPC Skills That Won’t Be Replaced By Automation appeared first on Search Engine Journal .

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