Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising.
I drove out to see David Iwanow at the Reckitt offices in New Jersey to chat SEO. David is the Head of Search at Reckitt…
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Vlog #240: David Iwanow On Constantly Reinventing Yourself In SEO
Sep 23
11
While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment .
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When your business doesn’t need SEO
Google Search Console is rolling out new reports within the Shopping tab listings section with deeper integration with Google Merchant Center. Google is rolling out two new reports, one that shows you issues that are causing your products not to show in the Google Shopping tab and the other that shows you increases or decreases in clicks and rankings of your products in Google Search. These reports are rolling out gradually over the next few weeks, Google announced .
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Google Search Console rolling out new Merchant Center integrated reports
Bing Search is showing playable video thumbnails in its search results snippets. When you hover your cursor over the video, it should preview the video but it doesn’t always do that.
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Bing Search Snippets With Playable Video Thumbnails
Google’s John Mueller reiterated what Google has been saying for some time around Core Web Vitals and the specific metrics within the page experience system. In short, if you fix INP issues, John Muller said, don’t “expect it to visibly change search ranking.”
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Google: Fix Your INP Issues? Don’t Expect Visibility Changes Search Rankings.
Google has added a new line to its prohibited & restricted content Google Maps policies under the “adult-themed content” section that is more receptive to adult content…
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Google May Allow Adult Themed Content On Google Maps For Adult Service Businesses
Google announced that Google Search Console will now show Google Merchant Center visibility issues and changes in new reports. There are two new reports, the first report shows when products stop appearing on the Shopping tab due to any issues and the second shows changes clicks and improve ranking of products on Google Search.
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New: Google Search Console Shows Merchant Center Visibility Issues & Changes
In the coming weeks, Google will bring the EU version of the Google Business Profile reinstatement process to the US. Local SEOs are buzzing about it because it converts the process into a wizard that walks you through the steps but more importantly, it seems you get one chance at reinstatement and that is it.
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New Google Business Profiles Reinstatement Process (US)
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"Google" Street Paint In Binary At Google Kirkland Office