Apr 23
19
Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology. The post Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit appeared first on Search Engine Journal
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Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit via @sejournal, @kristileilani
Apr 23
19
More and more, people are turning to the search bar on social media platforms. Learn how to optimize your content for platform search and platform algorithms, as well as best practices for the new Google Result Type: Short Video. Register today for “Mastering Social Media SEO: Increase Discoverability and Drive Traffic,” presented by Conductor
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Webinar: Mastering social media SEO to increase discoverability and traffic by Cynthia Ramsaran
Google updates helpful content creation guidance, emphasizing page experience, and revamps Search Console reports for improved alignment with ranking systems. The post Google Updates Helpful Content Guidance, Streamlines Search Console Reports appeared first on Search Engine Journal .
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Google Updates Helpful Content Guidance, Streamlines Search Console Reports via @sejournal, @MattGSouthern
On Tuesday, Amazon initiated layoffs within its advertising division as part of CEO Andy Jassy’s efforts to control costs. It is unclear exactly how many employees in the ads division will be affected. What’s happening
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Amazon layoffs hit its advertising unit
Google now says that good page experience is an important element for creating, what Google defines as, helpful content . Google added a new section for providing a great page experience to its guidance around how to create helpful content, Google explained
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Google says helpful content should have good page experience
The Google Search Console page experience report, at least how we know it today, is going away.
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Google Search Console page experience report going away
Google Search Console will now show publishers who are part of the Reader Revenue Manager information around their “subscribed content.” Google launched a new rich results status report to show traffic from Google Search and errors they can fix with their structured data. The announcement.
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Google Search Console adds new rich results report for “Subscribed content”
LinkedIn’s new value-centric tools aim to connect job seekers with companies sharing their values for a purposeful career.
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New LinkedIn Features Empower Value-Based Job Searches via @sejournal, @MattGSouthern
Apr 23
19
We know that schema helps harness the power of your content by making it more discoverable in search results. Our last article, How to deploy advanced schema at scale , covered the schema deployment and maintenance process. The next step is to track the performance of your schema.
Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people. It’s impossible to answer in a one-size-fits-all way
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How to set your Facebook and Instagram advertising budgets for maximum results