If you manage ecommerce PPC accounts in Google Ads, you likely have used Performance Max campaigns since mid-2022. You also know that the insights and reporting are limited
Link:
How to track Performance Max campaigns with Google Apps Script
Earlier this week, Google began sending out email notices through Google Search Console to those site owners where their site’s INP scores were not up to snuff. These notices had the subject line, “Core Web Vitals INP issues detected on your site.” INP replacing FID
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Google’s Core Web Vitals INP issues email causing concern
Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics.
John Mueller, a Search Advocate at Google, was asked when you should use the link disavow too. He said on Twitter, “Essentially — if you weren’t buying links, don’t disavow.”
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Google John Mueller: If You Weren’t Buying Links, Don’t Disavow
Google’s explore section, which we first found a year ago and is now live for all, now seems to be showing Google Ads or sponsored listings. I have not seen ads in the Explore section before, maybe I missed it, but now they are showing for some people.
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Google Search Explore Section Gains Ads
Google introduced the site name feature last October for mobile and last March for desktop search. Did you know that sometimes Google might not show a site’s site name in search if it doesn’t have enough confidence in the name?
Go here to see the original:
Google Might Not Showing Your Site Name Over A Confidence Issue
Google has not published a new update for Google Bard for five weeks now.
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Google Bard Goes Without Updates For 5 Weeks
Google is testing a feature to swipe over a specific search result snippet so you can save or share it. When you swipe over the snippet, you are presented with two icons, one to save and one to share.
See the article here:
Google Tests Swipe To Share & Save A Search Results
Originally posted here:
YouTube Shopping Cart At Google’s Office
Why has 2023 seen creativity come to the forefront in B2B marketing like no other year?
Read more from the original source:
Creativity’s Rising Role in B2B Marketing