In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey.
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Gender pay gap persists: Men earn 26% more than women in search marketing
Since ChatGPT launched, the debate around the “fair use” of public website content for AI training – and whether this is plagiarism – has raged. That debate has only gotten louder and more intense since OpenAI announced ChatGPT plugins on March 23. One of OpenAI’s plugins is an official ChatGPT-hosted web browser
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Should you block ChatGPT’s web browser plugin from accessing your website?
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Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. In partnership with Zefr, the third-party verification solution for Facebook Feed is also available, with more Meta Business Partners set to join in the coming months. Why we care.
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Meta introduces AI-powered brand suitability controls and third-party verification for feeds
Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site.
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Event tracking in Google Analytics 4: What marketers need to know
Let’s set the record straight. Google News optimization is not only for news sites.
One of the best things about starting your own business is that you can set it up to reflect your values. As a leader, you set the stage for: How the company will operate.
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How to build a values-based agency that drives results
It looks like review spammers are using ChatGPT and other AI tools to generate fake reviews. These reviews are being posted in Google Business Profile local listings and causing a headache for small businesses.
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ChatGPT Generated Google Business Review Spam
Microsoft is exploring ways to share ad revenue it generates through the new Bing, Bing Chat, with select publishers.
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Microsoft explores sharing Bing Chat ad revenue with publishers
Microsoft announced it would be testing the ability of third parties who are delegated or authorized providers to advertise for certain government services with review and pre-approval.
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Microsoft Advertising Pilots Third-Party Government Services Ads
Microsoft may share the ad revenue it generates through the Bing Chat responses with some publishers it obtains that content from. Yusuf Mehdi from Microsoft wrote, “exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.”
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Microsoft Bing Chat May Share Ad Revenue With Publishers