Jul 23
4
The best way to future-proof your business is by staying engaged with AI, pushing the boundaries and trying things. The post How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO appeared first on Search Engine Journal .
Read more here:
How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO via @sejournal, @Kevin_Indig
With the rise of large language models (LLMs), mass-produced AI content is becoming more prevalent and the risk of incorrect information spreading also grows. Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others. This recent evolution in SEO requires new tasks, skills and roles.
Continued here:
Authority management: A new discipline in the era of SGE and E-E-A-T
Jul 23
3
Google’s updated privacy policy allows the company to scrape public data to improve its AI models. The post Google Updates Privacy Policy To Collect Public Data For AI Training appeared first on Search Engine Journal .
Go here to see the original:
Google Updates Privacy Policy To Collect Public Data For AI Training via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
Excerpt from:
Daily Search Forum Recap: July 3, 2023
Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement.
Read more here:
Google Ads Update: New Brand Controls For Search & Performance Max Campaigns via @sejournal, @MattGSouthern
OpenAI sued for alleged copyright, privacy breaches; outcomes could impact AI rules. The post ChatGPT Creator Faces Multiple Lawsuits Over Copyright & Privacy Violations appeared first on Search Engine Journal .
Originally posted here:
ChatGPT Creator Faces Multiple Lawsuits Over Copyright & Privacy Violations via @sejournal, @MattGSouthern
In the past few days, Google Search has dropped over half of the indexed URLs from Twitter from the Google Search index. This was done after Twitter added a “feature” on Friday afternoon only to display tweets to signed-in and registered users; also, the throttling going on at Twitter right now is probably not helping. Last I checked, it looks like Twitter went from 471 million tweets indexed by Google to 180 million tweets indexed by Google.
Read more here:
Twitter didn’t just block unregistered users, it blocked Google Search
Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns.
Many SEO professionals lean on “best practices” in their SEO efforts.
Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America charging station and charge while we do our interview…
See the original post here:
Vlog #230: Matt Abbagnaro On Getting Into PPC & Google Ads Performance Max