Here is the big Google webmaster report for March 2023, where I cover all the most important things that happened with Google search over the past month. The highlights include the Google product reviews update and a few unconfirmed updates. Of course, the Google Bard tease and AI content guidelines for Google Search, plus much more.
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March 2023 Google Webmaster Report
Google’s John Mueller said on Twitter, “when it comes to web pages in Google Search, hashtags are just words, they have no special meaning or effect.” So if you are big into hashtagging everything, Google will consume it as just content on the page.
More:
Google: We Treat Hashtags As Words In Content
Google’s John Mueller spoke a bit more about when you should update the date in the lastmod tag in the XML sitemap file. He said on Twitter if you are “providing something new for search engines that you’d like reflected in search,” then update the date, if not, then don’t.
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Google On lastmod Tag In XML Sitemap: Update The Date If Your Providing Something New
Google Ads is updating its Malicious or unwanted software policy on May 9, 2023. The policy will be split into three policies, Malicious software, Compromised sites, and Unwanted software.
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Google Ads Policy Changes For Malicious Software, Compromised Sites & Unwanted Software
Google’s John Mueller was asked if Google Search would be impacted if you block other crawlers, like Bing or the ChatGPT crawler. John said no, “Google doesn’t care if you block other crawlers.”
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Google: Blocking Other Crawlers Does Not Impact Google Search
For the fourth edition of Tealium’s State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries through an independent firm. The responses revealed that Customer data platforms (CDPs) have proven critical to organizational growth during demanding times, especially as we see a global tightening of the collective purse strings.
Read the rest here:
2023 state of the CDP: How innovative brands deliver value with a CDP by Tealium
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G Bike Parking Spot At The GooglePlex
Mar 23
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In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize. The post You Must Unlearn What You Have Learned About B2C Content Marketing appeared first on Search Engine Journal .
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You Must Unlearn What You Have Learned About B2C Content Marketing via @sejournal, @gregjarboe
Ready to get the most out of your leads? Want to drive more sales?
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How To Create Content For Each Stage Of The Customer Journey [Webinar] via @sejournal, @hethr_campbell
Happy birthday, Yahoo! (or is it?) In 1995, Yahoo! was incorporated. I was very close to using our March 1 edition of This day in search history to wish Yahoo a happy 28th birthday. Especially after I saw our 2010 story, Happy Birthday, Yahoo: 15 Years Old Today .
Excerpt from:
This day in search marketing history: March 2