Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue?
Here is the original post:
Why do customer relationships matter now more than ever? by Cynthia Ramsaran
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Read the original:
Daily Search Forum Recap: March 1, 2023
ChatGPT’s 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper’s speech-to-text model is now available for on-demand access.
Read more:
OpenAI’s ChatGPT & Whisper API Now Available For Developers via @sejournal, @MattGSouthern
Mar 23
1
YouTube’s new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI.
Continue reading here:
YouTube’s Priorities For 2023: New Ways To Make Money, AI Tools via @sejournal, @MattGSouthern
Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons.
Originally posted here:
GA4 ‘auto-migration’: Here’s why you should opt out
In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the competition among game developers and publishers to attract more players. As we have discussed, one way they achieve this is through advertising.
The rest is here:
Level up your video game ad strategy: A guide to measuring success
Google is updating two new policies for the ad network this month. The Google Ads Malicious or unwanted software policy will be split into 3 separate policies: Malicious software, Compromised sites, and Unwanted software. The Financial products and services policy will be updated to clarify the scope and requirements for the advertisement of cryptocurrency related business and services. Update to Abusing the ad network policy
Continued here:
2 new Google ad network policy updates
I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using the tool for client campaigns, I’m certain ChatGPT should find its way into your SEO tool stack. Below, I’ll cover how the AI chatbot can be used for link building processes
Read more:
ChatGPT for link building: A primer
For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility.
Read more:
Optimizing local landing pages for search: 8 best practices