Our B2B Marketing Exchange Speaker Spotlight is back with none other than Jeff Marcoux , CMO at Bombora , a provider of Intent data for B2B sales and marketing. With a conference theme of Performance Plus, Jeff is a great choice for a B2BMX keynote speaker with his extensive background in tech and enterprise B2B Marketing
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B2BMX Speaker Spotlight: Jeff Marcoux on B2B Go To Market (GTM) Disruption
Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy
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The GA4 migration deadline is right around the corner
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Daily Search Forum Recap: February 24, 2023
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For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO .
So much to discuss this week in the SEO video recap – just so much. Let’s start with a new confirmed Google update, and the February 2023 Google product reviews system was updated to support more than just the English language…
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Search News Buzz Video Recap: Google Product Reviews System Update, Discover & Helpful Content System, Bing AI Chat Prometheus, Google Ads…
Gathering online is a popular way to connect with a wider community that defies geography. That’s true whether you’re chatting in Slack with coworkers, tuning in for a live stream, or attending an online event or webinar. The pandemic accelerated the shift to online events
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Webinars: A complete guide with examples
Feb 23
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Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools and more reporting. Ginny Marvin, the Google Ads Liason, said on Twitter, “you likely saw account-level negative keywords started rolling out next month for brand suitability & other purposes.”
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Google Ads Performance Max Adds Brand Exclusions, Page Feeds, Video Creation & More Reporting
The Google Maps app for Android has seem to add a new tab to manage your business profile(s). The tab shows a store icon with the word “Business” below it. Clicking it, lets you manage your Google Business Profile listing directly in the app.
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Google Maps App For Android Adds "Business" Profile Tab
Feb 23
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Google’s John Mueller was asked if it would help with web rankings in Google to embed reviews from sites like Facebook, Bing, Google, etc on your web site. John said, no, not for web search and he also warned us about not using structured data on those third-party site reviews.
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Google: Embedding Local Reviews Collected By Third Parties Does Not Help With Web Search Rankings
Google has updated the site move related search documentation this week.
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Google Site Move Documentation Updated