Everyone already knows that Product Listing ads (PLA’s) occupy a huge % of the above-the fold space in the SERP and suck up the lion’s share of clicks – what you might not realize is that they steal all the conversions, too! This is because PLAs are so information-rich. Prospective customers know exactly what they’ll Author information Larry Kim Larry Kim is the Founder/CTO of WordStream , a provider of PPC Management Tools.

Following up on the new Bing Ads keyword performance visualization tool, Keyword Distribution Graph, Microsoft will soon be rolling out a visualization tool for change history. The Change History Graph will be available in the Web interface and is meant to offer quick visual insight into the… Please visit Search Engine Land for the full article

Managing AdWords campaigns for small businesses offer many challenges besides just optimizing AdWords in the regular sense. Many small businesses have distinct budgetary challenges, their websites are often not optimal and many lack a general understanding of how Google AdWords works. As an AdWords manager you therefore need to be able to explain more facets Author information Andrew Lolk Andrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy .

In last month’s post about authorship, I shared that Google has been experimenting with inferring authorship for PDF documents in addition to webpages. This piqued my curiosity to see if any other indexable filetypes could also have inferred authorship. Microsoft Office Files PowerPoint files…

New PPC Best Practices In An Enhanced Campaign World was one of SMX Advanced Seattle’s most engaging sessions; and, as a speaker, I have received a great deal of feedback and questions about those bid location modifiers. As it turns out, location bid modifiers are one of the (only) benefits… Please visit Search Engine Land for the full article

Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly.

Local link building is often overlooked within link building campaigns. Here’s how to optimize links for local search by building great national industry links using geo-specific anchor text, and building great links from local authorities.

Google announced on Google+ that they have added a new way to explore related searches within image search through an image carousel…

Image: Detail of Skyword Infographic The acceleration of social technologies along with continuously evolving consumer behaviors has many agencies in a state of flux and asking:  Where to invest resources? Which positions to staff and how to structure the agency to be adaptable and to grow? For the past few years we’ve been modeling our agency at TopRank Marketing  to better adapt and integrate.

The mobile age is transforming the “inbox.” Here’s why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.