Archive for July, 2013

SMX East Agenda Posted – Register Now To Save With Super Early Bird Rates!

2013/07/11

Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Check out the agenda, featuring three days of tactic packed sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on September 30.

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Google’s FAQs On Latitude Shutdown & User Complaints

2013/07/11

As we mentioned yesterday, Google is shutting down latitude – a product I personally didn’t use outside of just experimenting with it, but apparently has a loyal user base…

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The Perils Of Parallax Design For SEO

2013/07/11

First it was Flash, then AJAX, and now…. parallax design. As SEOs, we often find ourselves butting heads with Web designers over website design and usability.

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Do Citations Without Links Benefit Your Rankings?

2013/07/11

A High Rankings Forum thread has a site owner thrilled about receiving a mention in the Wall Street Journal but that mention or citation was not done as a hyperlink in the web page. This is fairly common when you get mentions or citations from larger newspapers…

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All Hail Quality Score – King Of The AdWords KPIs!

2013/07/11

(Property of HBO) The high-level relationship between Cost-Per-Click and Quality Score is well known: the higher your Quality Score, the lower your cost per click. Earlier this year, I published some research data showing how, as average Quality Scores have drifted lower over the years, the… Please visit Search Engine Land for the full article.

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SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

2013/07/11

In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new additions and highlights you won’t want to miss.

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Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report]

2013/07/11

Covario reports overall pay-per-click (PPC) spend accelerated, rising 22 percent from Q1 and 23 percent year-over-year.

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Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

2013/07/11

RLSA offers a great potential to get creative and target potential customers by combining a visitor’s website behavior with their subsequent search queries. Here’s how you can get started using RLSAs and best practices for strategy and structure

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Should Your CEO Actively Use Social Media? Here’s How from Chris Brogan

2013/07/11

Marketers With Beards! Social Media for Executives – Interview with Chris Brogan originally published on Tech Page One. With 27% of total U.S. internet time spent on social networking sites (Experian) and 55% of marketers spending more marketing budget on social media in 2013 (eMarketer), the momentum of the social web has clearly gained mass appeal.

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What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

2013/07/11

Many brands are struggling to prioritize Google+ activity. An analysis reveals that despite Google heavily promoting the use of rel=”author”, adoption from Fortune 100 companies, tech sites/blogs, news publications, and even Google is quite limited.

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