In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Solar Eclipse From Google Zurich: Source: Google+ Google Sand Castle Logo:… Please visit Search Engine Land for the full article.

Google and Twitter recently reached a deal that once again gave Google access to Twitter’s firehose.

Many paid search marketers use Search Query Reports to identify negative keywords, but columnist Matt Umbro shows that these reports have the potential to do so much more. The post Need To Grow Your PPC Account? Look To The Search Queries appeared first on Search Engine Land.

How responsive design, reviews & ratings, social engagement, HTTPS, and intelligent use of images can push up your search rankings on Google SERPs. The post 5 Subtle Changes That Directly Impact Your Search Rankings by @searchrook appeared first on Search Engine Journal .

Today’s Google Doodle celebrates Spring with a stop-motion illustration of blooming daffodils, tulips and crocuses. The post Vernal Equinox Marked With A Google Logo To Welcome The First Day Of Spring appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time.

For this episode of Marketing Nerds, I was elated to be joined by Jerod Morris, VP of Marketing at CopyBlogger, who will be speaking about content marketing at our SEJ Summit Dallas event, hosted by Searchmetrics, on March 31st. These invite-only conference tickets are FREE to attendees thanks to Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

Images drive traffic, backlinks and a whole lot more. It’ll be a game changer for your SEO strategy in 2015 and beyond. The post How to Use Image #SEO to Build an Unexpected Advantage by @jboitnott appeared first on Search Engine Journal

STUDY: Different Engagement for Different Types of Content on Facebook –  Do different types of content on Facebook lead to different types of engagement? Social media news aggregator NewsWhip has the answer. NewsWhip Facebook’s Mobile Numbers Soar After Dark Social Cleanup –  Bitly data shows Facebook had a 30% increase in mobile referral traffic in the Q4 of 2014

Announcing the second round of speakers for 2015’s third SEJ Summit, hosted by Searchmetrics, to be held at the Ham Yard Hotel in London, England on Tuesday, May 12, 2015.