When you’re developing a brand as a marketer, you need the help of several people. Check out these 5 collaboration tips all digital marketers need.

You’re using PPC ads to drive online sales, but what about phone calls? Columnist Mona Elesseily explains why you should be focusing on this valuable lead type. The post How To Drive Phone Conversions With PPC appeared first on Search Engine Land

Earlier this year, Google and Twitter struck a deal which once again gave Google access to Twitter’s data stream. Columnist Miriam Hirschman explores how this might play out

Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you…we need to have a talk.

In this post I will teach you how optimizing your email marketing will save your bottom line, get you better leads and help your company grow faster. The post How Optimizing Your Email Marketing Will Save Your Bottom Line by @peterdaisyme appeared first on Search Engine Journal .

Google announced a new AdSense feature to embed a widget on your pages that looks at the content relevancy of your web page and then shows relevant articles or pages from your web site in the widget box…

The move by the Russian search engine to penalize paid links may be a smart one, but will it have a ripple effect on other search engines such as Baidu and Naver?

Content writing takes time, skill, and expertise if you want your readers to stay.

Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen. The release of Google’s new  mobile-friendly update , aka “mobilegeddon”, has drawn a firestorm of attention to the need for improving website responsiveness and user experience on mobile devices