Columnist Nathan Safran takes a look at where Google is heading — and what challenges it faces — in the age of mobile. The post The Shifts In Consumer Behavior Driving Google’s Maturation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Cost-per-click is a hugely important metric in AdWords. Columnist and Googler Matt Lawson dives deep into Google’s perspective on Average CPC. The post Four Ways To Stay On Top Of Average CPC appeared first on Search Engine Land
Brands remain hesitant when it comes to using Reddit for their marketing campaign. To squash those fears, here are 10 successful brands on Reddit
Brands remain hesitant when it comes to using Reddit for their marketing campaign. To squash those fears, here are 10 successful brands on Reddit
As keyword bidding ends, marketers should familiarize themselves with the bid stacks Google is testing, such as those for age, gender, location, device and household income.
In this fifth episode of Freelancers Forum, SEJ’s Kelsey Jones and Danielle Antosz talk about whether or not you should specialize your freelance services. The post #MarketingNerds Freelancers Forum: Should You Specialize
Because search rankings generate more website traffic, which naturally leads to greater conversion rates, SEO should complement traditional print, radio and TV ads.
How to Effectively Use Visual Storytelling for Your Brand (Infographic) – According to a new infographic from Widen, you only have 8 seconds to capture the reader’s attention with great creative before they scroll away. Check out the infographic to learn more ways to integrate visual storytelling into your brand’s marketing.
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Felicia Day At Google: Source: Google+ Google Brazil Climbing Wall: Source:… Please visit Search Engine Land for the full article