Wondering how to get links to your internal e-commerce pages? Columnist Julie Joyce showcases some companies who are using creative tactics and content to attract links

Don’t miss the only MarTech in North America this year! Check out the topics and who’s speaking below. Register this week and save $500 on all of the sessions, networking activities and expo full of leading solution providers.

Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits. The post Making the Most Of Google Analytics Audiences Within Your Search Campaigns appeared first on Search Engine Land.

Think you’re an SEO guru? Take Eric Enge’s SEO quiz and see how well you do! The post Test Your Knowledge Of SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article

How do you train and onboard new SEO hires quickly and efficiently to ensure maximum productivity? Columnist Eric Enge shares how TripAdvisor (as well as his own company) is achieving this through education. The post What Is Your SEO Learning Program?

Update: This is not new, it actually happened over a year ago and truth is, I covered it then. I am getting old and slipped up on this one, I am sorry…

Here’s what’s changing in Bing Ads with the addition of AOL to the network. The post Bing Now Powers AOL Search: What Advertisers Need To Know appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Search Marketing Expo gets a new logo, site makeover and a new tagline: “Obsessed With SEO & SEM” The post New Year, New Look For Search Engine Land’s SMX Search Marketing Conference appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

I recently stumbled upon a study by Sprout Social, which explored how responsive brands are on social media channels. The short answer is that they’re not very responsive at all, with retailers among the worst offenders.

With paid search, the New Year is a great time to reflect on things to improve with your campaigns. Here are four easy resolutions that you should not have trouble keeping.