In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance.

A company spokesperson has confirmed with SEJ that PageRank is officially being shuttered. The post Google to Stop Displaying Toolbar PageRank Scores appeared first on Search Engine Journal .

A mobile search for a continent, country or state, along with the word “destination” or “vacation,” will return a series of travel options. The post Destinations on Google delivers new travel planning experience for mobile users appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score. The post Reverse-engineering AdWords Quality Score factors… Please visit Search Engine Land for the full article

On Monday, March 7 2016, Google officially killed off Toolbar PageRank scores to the few browser tools and web site tools that use it.

New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising . As is the case with any new regulation, there are some who are opposed to the restrictions

With three music lessons to start, today’s Google doodle offers users a musical instrument to practice in between searches. The post Clara Rockmore Google doodle doubles as a theremin to celebrate musician’s 105th birthday appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Holiday Marketing on Social Media is one of the most important things non profits can do to increase donations, volunteer sign-ups and more. The post The Complete Social Media Guide to Holiday Marketing for Non-Profits by @Rocco_Zebra_Adv appeared first on Search Engine Journal .

In November 2015, Google launched their App Install Interstitial Penalty which targeted a very specific and niche interstitial add. It was/is easy to get around technically…

Sometimes, you need a little extra boost for certain products or services – be it a product with excess inventory, a new service or simply something you want to catapult into the spotlight. PPC tactics can help get the word out, and I’m going to show you how in six steps.