Archive for April, 2016

Callout and Review extensions now available in Bing Ads

2016/04/29

Advertisers can add the extensions at the campaign and ad group levels. The post Callout and Review extensions now available in Bing Ads appeared first on Search Engine Land.

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Search Buzz Video Recap: Google Search Console, Community Power & AdWords Extended Ads

2016/04/29

Truth is, I recorded this video yesterday because I am completely offline today. First up…

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The #1 Reason Why Position #1 Doesn’t Matter

2016/04/29

As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. The post The #1 Reason Why Position #1 Doesn’t Matter appeared first on Search Engine Land

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Why SEOs should not ignore Bing Webmaster Tools

2016/04/29

Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools.

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4 Ways to Boost the Conversion Rates of Your Link Building by @neilpatel

2016/04/29

Link building is still as important as ever. Here are a few ways in which you can start optimizing your link building for better conversion rates.

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Search in Pics: Kangaroos, Russo brothers & new napkins at Google

2016/04/29

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Kangaroo at Google this week: Source: Google+ Russo brothers visit Google…

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Should You Convert Your Blog Posts for AMP? by @highervis

2016/04/29

When pages aren’t optimized for mobile devices, publishers not only lose a reader but the opportunity to market and advertise. This is where AMP comes in

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How to Get People to Click on Your Pop-ups by @ab80

2016/04/29

Consumers say they hate pop-ups, yet sites continue to use them.

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Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’

2016/04/29

The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on.  Paul Lomax is CTO and Head of Product Development at Dennis Publishing  (founded by the great Felix Dennis), an independent group which publishes many different titles, online and offline.

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Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis

2016/04/29

The Shortening Human Attention Span (And What it Means for Marketers) [Infographic] Down from 12 seconds in 2000, the average human attention span is now 8.25 seconds.

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