Google does not look at how expensive or cheap your products are for organic search rankings. They don’t rank better deals higher in the search results. They don’t downgrade the rankings of rip offs either..

Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies. The post SMX Advanced recap: Using Paid Search & Social Together to Deliver the… Please visit Search Engine Land for the full article.

Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions. The post How e-commerce SEO matters in strategic redesign of web shops appeared first on Search Engine Land

Facebook has announced a new change to its News Feed algorithm, favouring personal posts over news stories, in an attempt to maintain its personal element. What does this *really* mean for publishers though?

Currently available only on Android, Google says the new features will be coming soon to iOS. The post Google Maps Android users get multi-stop directions & new Your Timeline features appeared first on Search Engine Land

How have the SERPs changed in recent years, and what’s on the horizon?

The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos. Of the thousands of providers across Australia there are no shortages of promises, case studies and packages available for every business size. The central premise of SEO is that you will get long-term sustained traffic for your investment

Columnist Russell Savage shows how you can integrate information from IBM Watson’s API into your AdWords scripts to get keyword information from webpages. The post Leverage the power of IBM Watson in your AdWords campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.

As you know, you need to verify your business on Google My Business to be listed as a verified business in Google Maps results and the local pack nicely.