Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google Keyword Planner, a tool relied upon daily by SEOs and advertisers alike, has become restricted for use only by those logged in with an AdWords account. At least that is the official word from Google at this time, but there have been conflicting reports that even those logged in with an AdWords account are not able to access the tool. What’s even more confusing is that Google’s own error message states that you also need to have an active campaign to use Keyword Planner

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google EU charges, Bing Ads changes & keyword planner bugs appeared first on Search Engine Land.

In a keynote discussion at SMX Advanced, Lynne Kjolso, general manager of global search sales and service at Microsoft, talked about how Bing Ads is evolving for mobile and more. The post Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins appeared first… Please visit Search Engine Land for the full article.

I didn’t see much coverage of the Hulu Google organic search drop outside of a post by Bartosz Goralewicz over here but after a two or so week drop in Google organic placement and traffic, Hulu is back.

Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client

The way that marketers think about, talk about and implement SEO is constantly evolving. Blackhat SEO tactics that once were incredibly successful, no longer garner the results that they once did

Terms like “ mobile first ” and “ responsive web design ” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices. Goal of web (or app) advertising: right message, right person, right place, right time.

Learn the 10 crucial elements of good SEO copy as listed by Julia McCoy, and Rocco Baldessarre gives techniques to master Facebook ads strategies. The post SEJ Wrap-Up: How to Write Killer Copy for SEO & 5 Facebook Ads Tricks You Need to Know by @megcabrera appeared first on Search Engine Journal .

So we all know about RLSA  (retargeted lists for search ads) and its ability to use  Customer Match , but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list