Archive for July, 2016

5 annoying AdWords bugs only the pros know

2016/07/25

AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed. The post 5 annoying AdWords bugs only the pros know appeared first on Search Engine Land.

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Color fade: A visual history of Google ad labeling in search results

2016/07/25

A look back at how Google has treated ads in search results from blue shading to the green label of today. The post Color fade: A visual history of Google ad labeling in search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Local businesses trump big businesses when it comes to delivering on-site updates

2016/07/25

Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses. The post Local businesses trump big businesses when it comes to delivering on-site updates appeared first on Search Engine Land

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Four key digital transformation trends you must pay attention to right now

2016/07/25

Last week ClickZ Intelligence held its webinar on The What, Why and How of Digital Transformation in association with Marketo . If you missed it, it’s now available on demand where you can listen to the high level overview from me, and actionable information from Marketo’s VP of demand generation Heidi Bullock and HeroK12’s head of marketing Bryan Lanadburu. As a taster, I’ve summarised just a few of the key points from the webinar for you to read below… The increasing speed of technological and consumer change creates a need for companies to act differently – or suffer the consequences Taking a view of the long term trend over the current century and the last, it is clear that digital technologies such as smartphones are just one of a number of changes that have emerged and reached mass market adoption with an increasing speed.

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9 Biggest Differences Between Yandex & Google SEO by @ab80

2016/07/25

If you’re looking to start a business and reach a Russian-speaking audience, Yandex—not Google—is the way to go. Here’s what you need to know. The post 9 Biggest Differences Between Yandex & Google SEO by @ab80 appeared first on Search Engine Journal

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Googlers John Mueller & Gary Illyes Playing Pokemon Go

2016/07/25

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Googlers John Mueller & Gary Illyes Playing Pokemon Go

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Content Marketing World Keynote Interview: Stephanie Losee, Visa

2016/07/25

The digital world is often a small world. For example, when working with Dell on an influencer content program I met Dell’s Managing Editor at the time who seemed to be a cocktail of sophistication, intelligence and just a lovely person.

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How Pokémon GO Lured Real Customers to a Real Location by @coreypadveen

2016/07/25

The popularity of Pokémon GO is unprecedented, and when properly thought out, a Pokémon GO-centered marketing strategy can yield exceptional results. The post How Pokémon GO Lured Real Customers to a Real Location by @coreypadveen appeared first on Search Engine Journal .

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Five ways to improve your organic reach on Facebook

2016/07/25

Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day. Facebook will show more funny videos and baby pictures posted by family and friends instead of news and other marketing content from brands, businesses, and publishers. How bad is organic engagement on Facebook

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The Future of e-Commerce: What if Users Could Skip Your Site?

2016/07/25

Posted by tallen1985 Have you taken a look at Google Shopping recently?

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