I believe normally when you search for flights in Google, you get a sponsored box that shows a grid of airline choices with a date selector. It then takes you into the Google Flights/Travel experience…

Tracking call conversions will no longer be limited to measuring call length. The post Soon, import call conversion data into AdWords for better attribution & optimization appeared first on Search Engine Land.

Soon, cross-device conversions will be automatically included in the Conversions column in Google AdWords. The post Google AdWords to Automatically Count Cross-Device Conversions by @SouthernSEJ appeared first on Search Engine Journal

In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning.

The High Court of Paris decided this week that Google and Bing are under no obligation to try and prevent piracy by filtering out torrent-related searches.

It was recently announced that the revenue from Microsoft’s Bing search engine is up 16% year-over-year as of last quarter.

Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.

Sometimes the functionality and user experience (UX) on a website can make or break a business. Things like mobile optimization or page load-time are talked about so often in the SEO world purely because a user will have no hesitation leaving if they are not having a positive experience on your website

So yesterday, Google released a case study for the AMP site based on the Washington Post stats. So I wanted to take a look at traffic using Google Search Console and share my results with you…

Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before. But one example from the announcement caught my attention: “Ads that point to a landing page about iced coffee makers will be less likely to show for less relevant searches like ‘iced coffee’. What gave me pause here isn’t that Google is getting better at understanding queries on a small scale, but that it is doing this in alignment with Google’s understanding of your page content.