The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring. The post Survey: Local search marketing top channel for SMBs, but many not tracking ROI appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

You know, apart from the most obvious search engine. And possibly the second most obvious one too

In this week’s wrap-up, SEJ Lead News Writer Matt Southern gives us the latest in Google AMPs to be shown in organic search , and learn the basics in mobile SEO from Bridget Randolph.

Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, register now and save £300 off on-site prices. You’ll get case studies from leading brands about the marketing, technology and management issues we all struggle..

Google My Business, the place businesses can go to update their business details as they are listed on Google Maps and Google Local, has been updated…

Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK and US markets. The post Advanced Google Shopping: Is price a proxy for Quality Score in product ads? appeared first on Search…

What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer?  This week sees the release of our new m-commerce report,  DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design , and here we present those pillars… 1. Mobile-first web design The mobile-first philosophy dictates that all websites – mobile, tablet, PC – are designed, optimised and developed for the mobile device, connection, user and context.

A couple weeks ago we reported that Google said that all flavors of 30x redirects pass PageRank fully, there is no dilution he said. So of course, there was some debate on that but it seems like the way Gary Illyes put it…

Marketers share how they are approaching the new text ad format and results they’re seeing. The post Expanded Text Ads: from quirks to testing methods & early results, what we know so far appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer.