Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads. The post The dust has settled on AdWords expanded text ads.

Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue. The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on…

B2B social chatter wields disproportionate power, especially on the more B2B-friendly platforms like LinkedIn and Twitter. What’s important is not to pick just the strategy that seems to be the wisest, but to pick the strategy that actually works for you

John Mueller responded to a question on Twitter this morning says all paid link spam reports are reviewed manually by humans at Google, i.e. Googlers. John wrote, “these are reviewed manually” when asked about the paid link report he submitted…

At SEJ Summit Chicago, Brent Csutoras talked to Amy Vernon of The Daily Dot about how journalism affects her approach to social media and search.

With the tools and strategies of basic SEO monitoring, you can always keep an eye on whatever’s important to you. Find out how on SEJ. The post How to Stay Up-to-Date in The SEO Industry by @annaleacrowe appeared first on Search Engine Journal

At some point or another, we’re all guilty of falling into one fad or another. A fad is something that quickly blows up but is often short lived because people quickly realize that the quality simply isn’t there. Many brands are in danger of allowing their influencer marketing programs to quickly become a passing fad.

As you expected, Google was going to drop the mobile friendly label. Well, as of this morning, the mobile friendly label is officially gone. Here is a screen shot showing the before and after..

Google announced a newly designed Google Merchant Center.

Google has made it possible to add sitelinks to ads at the account level. The post Account-Level Sitelinks Rolling Out to All AdWords Advertisers by @SouthernSEJ appeared first on Search Engine Journal .