Here’s how you can reach and influence people who are seeking ideas, planning their travel, and searching for family-friendly vacation deals this year. The post 6 Big Family Vacation Search Trends From Bing by @MrDannyGoodwin appeared first on Search Engine Journal .

Using data from human “quality raters,” Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information. The post Google launches new effort to flag upsetting or offensive content in search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Rishi Lakhani posted on Twitter a link to an awesome robots.txt file he wrote at fastfwd.com/robots.txt which says “DEAR GOOGLE, SINCE THIS IS THE ONLY TIME YOU COME TO ME, LET ME TALK TO YOU…

Amazon and Yelp expected to see biggest search revenue growth rates in US. The post Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80% appeared first on Search Engine Land

Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. The post 10 AdWords ad copy testing ideas you can use right now appeared first on Search Engine Land

Google won’t comment about the “Fred update,” but based on our own analysis, many affected sites saw up to a 90% drop in traffic. The post Did Google’s Fred update hit low-value content sites that focus on revenue, not users?

You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice. The post Selling the value of link building to management appeared first on Search Engine Land.

Last year the company announced a revenue “run rate” of $100 million. The post Yext files for long-awaited $100 million IPO appeared first on Search Engine Land

The road to ranking recovery isn’t always straightforward for search engine marketers. From XML sitemaps to religious exception, this post will look back at past updates before giving actionable advice on how to recover from Google’s mobile interstitials penalty now

So yesterday, in an effort to try to help a lot of people, I posted my theory on what type of sites/content the Google Fred update targets. I said low value content aimed at revenue generation over helping their users