Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do?

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. The post SEO & intelligent content: Discovery, connection and improved performance appeared first on Search Engine Land.

Google Insights within Google My Business is the analytics tool that shows business owners how much action their Google Maps/Local listing is getting…

Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend

The new feature, which rolls out today, enables multiple users to receive personalized results. The post Google Home can now support and distinguish up to six separate users appeared first on Search Engine Land

Google wants to help you skip video introductions when searching for “how to” queries and jump you directly to the answer in the video. The post Google tests ‘suggested clip’ in search results where video jumps directly to the answer appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Bing announced yesterday that the Bing Ads Editor now supports managing your reviews extensions.

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” The post Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research appeared first on Search Engine… Please visit Search Engine Land for the full article.

How to apply a more strategic framework to website optimization for organic search – one the C-Suite can support. The post See, Think, Do, Care: A New Way to Communicate Your SEO Strategy by @chris_hart appeared first on Search Engine Journal

Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience.