With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance…

If you only advertise in the United States, you’re missing out on billions of potential customers.

Google is still working hard at switching over to their mobile first index and we are hopeful that it will launch in 2017, but those chances don’t look likely. When they do…

In our new episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017. The post Local search ranking factors: What’s working in 2017 [Podcast] appeared first on Search Engine Land.

Advertisers, have you put together your Mother’s Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.

Though universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these institutions often more closely resemble B2B than B2C. The post What B2B marketing can teach you about PPC in higher education appeared first on Search..

Are you ready to drive more qualified traffic and boost sales? A strong seasonal SEO strategy can help your business reach your goals.

Gary Illyes said on Friday that in Zurich, where many of the Google webmaster analysts live, that it is a holiday both on Friday and Monday. He added on Twitter that due to the holiday, they decided to hide some easter eggs on their blog..

Want to better understand your customers and increase conversions? Then call tracking technology is a must-have.

Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm.