Google AdWords is improving Quality Score reporting with easier access to data. The post Google AdWords is Improving Quality Score Reporting With New Data Columns by @MattGSouthern appeared first on Search Engine Journal

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana. The post Google Assistant comes to iPhone, adds alerts, hands-free calling & more appeared first on Search Engine Land.

After weeks of testing, Google has finally confirmed at Google I/O they are rolling out a job search feature. The post Google confirms “Google for Jobs” job search rolling out in coming weeks appeared first on Search Engine Land.

Ginny Marvin reports at Search Engine Land that there are possibly significant AdWords ad rank threshold changes rolling out now. These changes may have impacted the AdWords CPCs in your accounts…

Google Analytics is enhancing support for AMP by unifying users across page formats. The post Google Analytics to Unify Users Across AMP and Non-AMP Pages by @MattGSouthern appeared first on Search Engine Journal

At today’s Google I/O 2017 conference keynote, Google introduces a new visual search tool coming to Google Assistant and Google Photos. The post Google announces Google Lens, an AI-powered visual search tool appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. The post The anatomy of ad copy relevance: The new Google standard appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google has rolled out the ability to schedule imports of offline conversion data. The post Google AdWords Introduces Scheduling for Conversion Imports by @MattGSouthern appeared first on Search Engine Journal

What can today’s industry shifts tell us about the future of SEO and content marketing?