The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done. The post How to get developers to implement SEO recommendations appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google’s John Mueller said on Twitter that URL structure is “not so much” important, rating it a 1 out of 7 – whatever that means. He said the bigger concern is changing URLs can take Google time to pick up on and pass signals from. So stick with your URLs for the long term..

In partnership with The Weather Channel, pollen and allergy-related mobile searches return information on local pollen levels and an offer to receive pollen count alerts. The post Google gives allergy sufferers a heads-up on pollen levels via mobile search appeared first on Search Engine Land

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. The post Developing YOUR audience targeting strategy appeared first on Search Engine Land.

An SEO asked Google’s John Mueller why his rich cards (rich snippets) aren’t showing up in search. John responded with three possible reasons over Twitter…

Here’s how you can learn the basics of data science and why it will help you in your SEO career. The post The SEO Primer to Learning Data Science Basics by @beaupedraza appeared first on Search Engine Journal .

How you can get more subscribers without annoying the heck out of your readers (and Google) with popup ads. The post 4 Easy Ways to Get More Subscribers (Without Using Annoying Popup Boxes) by @JuliaEMcCoy appeared first on Search Engine Journal .

Images are important to optimize in SERPs and on-page.

Have you ever heard a song in the morning, only to have it stubbornly stick in your head all day long, even though you don’t care for it? Of course you have. It happens to all of us, and there’s a clear explanation for it.