Archive for May, 2018

SearchCap: Crawl budget, content development & shopping ads

2018/05/02

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Crawl budget, content development & shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google AdWords Editor Version 12.3 Released After 6 Months

2018/05/02

It has been about 6 months since Google released an update to the Google AdWords Editor, the last update was version 12.2 which launched in November 2017…

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Google Page Speed Uses Desktop Or Mobile Based On Searcher

2018/05/02

Image credit to Shutterstock There has been some confusion around page speed recently, espesially around the new Speed Update coming in July. In short, the new one in July, will for the first time…

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Why Google Is Moving Non-Mobile Friendly Sites To Google’s Mobile First Indexing

2018/05/02

Image credit to Shutterstock This week we reported how Google began sending out notices of sites moving to the mobile-first indexing process as part of the second batch of those sites it is rolling out to…

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The ultimate guide to bot herding and spider wrangling — Part Two

2018/05/02

Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues.

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Searcher intent: The secret ingredient behind successful content development

2018/05/02

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. The post Searcher intent: The secret ingredient behind successful content development appeared first..

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6 Mistakes to Avoid When Writing Your Meta Descriptions by @grybniak

2018/05/02

Avoid making these meta description mistakes to get more clicks, drive more targeted traffic, and improve conversions. The post 6 Mistakes to Avoid When Writing Your Meta Descriptions by @grybniak appeared first on Search Engine Journal .

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[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1

2018/05/02

Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume. The post [Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1 appeared first on Search Engine Land

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Google My Business Releases New API Features, Agency Dashboard & Partner Program

2018/05/02

The folks at the Google My Business team announced yesterday new features to the Google My Business API, a new Google My Business agency dashboard…

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Job Demand for SEOs & Content Marketers Soars in 2018

2018/05/02

Demand for SEO professionals and content marketers is soaring. Learn more job trends here. The post Job Demand for SEOs & Content Marketers Soars in 2018 appeared first on Search Engine Journal .

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