Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals.

“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar.

Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out. The post 4 Impactful PPC Ad Extensions You Need To Try Out appeared first on Search Engine Journal

The Growing Innovation Gap Is Costing B2B Brands Despite 68 percent of B2B marketers noting that they considered themselves “advanced,” a mere four percent achieved scoring at that level, according to newly-released report data, also showing some of the reasons that fostering innovation can be more difficult for B2B marketers, creating an innovation gap. ANA How Well Do B2B Firms Handle Routing Sales Leads?

Like many of you, the first time I looked at Google Analytics 4, I immediately closed it and said, “nope!” A year passed. Then we learned that Universal Analytics was going away in 2023 , which finally forced me to explore GA4. It feels like going from Windows to Mac.

Google AdSense announced it is changing how some ad extension settings work for search styles for AdSense for Search. This change is happening on June 23, 2022

SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few

In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement. The post 11 Tips For Promoting Your Local Business On Instagram appeared first on Search Engine Journal .

Despite Alexa.com formerly shutting down on May 1st and the web site saying it was retired, the backend APIs and tools seems to still work. Not that any of that matters for SEO but I found it interesting, nevertheless.