The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based on early testing, Google CEO Sundar Pichai is “confident” that won’t happen
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Google CEO on SGE and Search evolution: ‘We’ll get it right’
Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with a different mindset than Search and Shopping. Let me give you an example.
Continued here:
Google Performance Max: Everything you need to know
Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year
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Ecommerce marketing next year: 5 ways to set up for success
AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution is exciting! AI will play an increasingly important role in daily operations as PPC evolves
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How AI is changing the game for PPC account managers
Now that the Google August 2023 Core Update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates, specifically the March 2023 broad core update . This update was indeed a big one, and caused a lot of ranking volatility across many verticals in the Google search results
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How the August 2023 Google core update compared to March 2023 core updates
Google’s John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and subfolders.
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Google: There Is No Way To Prevent Search Traffic Loss From A Website Revamp
Gary Illyes shared a nice little tidbit on LinkedIn about robots.txt files. He said that only a tiny number of robots.txt files are over 500 kilobytes. I mean, most robots.txt files have a few lines of text, so this makes sense but still, it is a nice tidbit of knowledge.
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Google: Very Few Robots.txt Files Are Over 500KB
Google’s John Mueller said if you see that your sitelinks in Google Search are going to the wrong country version URL on your site, then try using hreflang. John said on X, “This is kinda what hreflang is for (and even that isn’t a guarantee that languages/regions won’t mix).”
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Google: Use Hreflang When Sitelinks Go To Wrong Country Version
We covered the topic of SEO for e-commerce category pages a number of times here. But Gary Illyes from Google addressed the topic last week in an SEO office hours. In short, he said if you are going to add content to those category pages, make sure they are not low-quality, auto-generated blurbs of text.
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Google On Content On E-Commerce Category Page: Stay Away From Low-Quality Blurbs
Google in October will start to require some advertisers who have their accounts suspended to complete the advertiser verification in order to have the account re-issued. Google said this does not apply to advertisers who do monthly invoicing.
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Google To Force Some Suspended Advertisers To Get Verification Before Lifting Suspension