Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment.
The rest is here:
CDPs prevent your data from going down the drain by Cynthia Ramsaran
Google highlights hreflang x-default’s benefits, including enhanced user experience, improved URL discovery, and increased conversions. The post How Google’s Hreflang x-default Enhances Website Navigation appeared first on Search Engine Journal .
See original here:
How Google’s Hreflang x-default Enhances Website Navigation via @sejournal, @MattGSouthern
May 23
9
Google explains one way it maintains the quality of their anchor text signals The post Google On Protecting Anchor Text Signal From Spam Site Influence appeared first on Search Engine Journal .
See the rest here:
Google On Protecting Anchor Text Signal From Spam Site Influence via @sejournal, @martinibuster
Here is a recap of what happened in the search forums today…
Read this article:
Daily Search Forum Recap: May 9, 2023
Amazon advertisers may soon gain the ability to create AI-generated image and video assets to use in ad campaigns.
More here:
Amazon working on AI tools to generate videos, images for advertisers
May 23
9
LinkedIn announces restructuring affecting 716 roles, refocuses China strategy, and prepares for AI-influenced changes in the global economy. The post LinkedIn Announces Shift In Global Strategy, Resulting In Job Cuts appeared first on Search Engine Journal .
See the rest here:
LinkedIn Announces Shift In Global Strategy, Resulting In Job Cuts via @sejournal, @MattGSouthern
Microsoft launches Ads for Chat API, aiming to seamlessly monetize AI chat experiences for partners, consumers, and advertisers. The post Microsoft Unveils AI Chat Monetization For Digital Partners appeared first on Search Engine Journal .
Go here to read the rest:
Microsoft Unveils AI Chat Monetization For Digital Partners via @sejournal, @kristileilani
Meta is threatening to remove news content from Facebook and Instagram in Canada if proposed legislation meant
In today’s uncertain economic times, it’s important to be strategic about where you spend your marketing dollars to generate the highest returns and position your business for a strong rebound.
See the original post:
6 strategies to maximize your marketing budget by Digital Marketing Depot
Internal and external links are essential topics every SEO must learn.