Despite constant reminders to create helpful content and the importance of E-E-A-T (expertise, experience, authoritativeness and trustworthiness) – Google Search still finds ways to rank content in top positions that shouldn’t be there. Look no further than A Chronological List of Star Wars Movies & TV Shows , published yesterday on Gizmodo (note: it was updated today with multiple corrections). The author: Gizmodo Bot.
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Google ranks AI-generated ‘Star Wars’ article lacking E-E-A-T
Jul 23
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Check out the weekly series on value-based bidding that Google Ads Product Liason, Ginny Marvin, provided to marketers last week. The post Google Clarifies Value-Based Bidding In Week-Long Social Series appeared first on Search Engine Journal .
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Google Clarifies Value-Based Bidding In Week-Long Social Series via @sejournal, @brookeosmundson
Google Analytics 4 is better than Universal Analytics –
Keyword research is the compass that guides SEO strategies.
The transition from “search engine 2.0” to “search engine 3.0” has brought significant changes, particularly with the introduction of entities. This article explores these shifts, the impact of entities on modern SEO and how to adapt your strategies to thrive in this new era.
Google Merchant Center seems to be rolling out its old beta feature named automated discounts.
More here:
Google Merchant Center Automated Discounts Fully Live
Next month, Google Ads will remove the examples it provides in its Google Ads Legal Requirements policy. Google posted that on August 7, 2023, it will no longer list examples on the page.
More:
Google Ads To Remove Examples From Legal Requirements Policies
Now when you update your business hours, and maybe other information, on your Google Local Service Ads, those updates will be synced up with your Google Business Profiles within 24 hours.
Visit link:
Edits To Your Local Service Ads Will Update Your Google Business Profile
It looks like Google is testing placing author names in the top stories carousel within the mobile search results.
See the article here:
Test: Google Top Stories With Author Names
Google’s John Mueller said it doesn’t matter either way if you put your blog posts on a subfolder of /blog or just on the root directory of the site, without the /blog.
Read more here:
Google: It Doesn’t Matter If You Use Blog Folders For URLs & We’re Not Wrong