Google’s John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility
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Semantic HTML: Not A Ranking Factor But Still Important via @sejournal, @MattGSouthern
Buy on Google for Search and Shopping will shut down Sept.
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Buy on Google program to shut down Sept. 26
Microsoft has announced new AI-powered shopping tools powered by Bing and Bing Chat.
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Bing adds new AI-powered shopping tools
Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4).
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GA4 for B2B: How to track events and conversions
Whether you’re opening retail locations in a new state or selling your software in a new country, entering a new geographic location requires a well-thought-out marketing strategy.
Google may be rolling out the dedicated “perspectives” filter, not just the perspectives filter that rolled out a couple of weeks ago, but the perspectives carousel.
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Google Rolling Out Dedicated Perspectives Feature?
We are back with you with another report of another unconfirmed Google Search ranking algorithm update. This one seemed to have kicked off yesterday, June 28th and is heating up even more today
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Google Search Ranking Volatility Heated Again (June 28 & 29th)
Google is testing showing the price fluctuations of a product in a graph over a three-month period in the search results.
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Google Search Product Pricing Graph Over 3-Months
Google has updated the Google Rich Results test to spell out that the test is coming from the Google URL Inspection tool. This update probably happened when added the new Google-InspectionTool useragent to the crawler list back in May.
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Google Rich Testing Tools Drop Down Selector Now Shows URL Inspection Tool
Bing, and other software companies, like Google, tend to roll out new features slowly. So they might roll out a new feature first to 1% of users, then 10%, then 50% and then eventually 100% of users. This rollout is done randomly to reduce bias, Microsoft Bing’s Mikhail Parakhin said on Twitter.
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Microsoft: Bing Chat Slow Rollouts Are Random To Reduce Bias