Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1.
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Is Google Analytics 4 right for you? What you need to consider
Google acknowledges user discontent with search, introduces “Perspectives” feature, and admits AI limitations amid Reddit blackout challenges. The post Google’s Search Limitations Amplified By Reddit Blackouts appeared first on Search Engine Journal .
Originally posted here:
Google’s Search Limitations Amplified By Reddit Blackouts via @sejournal, @MattGSouthern
Jun 23
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The only constant in SEO is change. Take the classic case: Your page ranks top three, netting you 10x the traffic and leads and customers than competitors from positions six to ten
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Steal this 3-step content optimization blueprint that drove a 121.9% traffic increase in one year
Google Ads is investigating reports that marketers can’t access their campaigns’ latest data. According to the search engine, the issue first started to affect advertisers on June 23 at 8.26am UTC. In response, Google Ads said in a statement today at 11.13am UTC that it is looking into the matter to try and find a solution, with an update expected shortly
More here:
Google Ads investigating reports of missing data
Automation in digital advertising has become a lifeline. If you’re thinking of the latter without the former, you’re falling behind competitors.
If you looked over the agenda at SMX Advanced , held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” And this doesn’t include the titles of four other sessions on related topics like “Revolutionize your PPC game with GPT.” Hey, I get it.
As of 7:13 am ET this morning, Google has confirmed an issue with Google Ads where advertisers “may not have access to the most recent data,” Google said.
Read the original here:
Google Ads Bug With Displaying Recent Data
Ginny Marvin, Google’s Ads Liaison, posted a Twitter thread with an explainer on Google Ads value-based bidding, VBB.
Originally posted here:
Google’s Ads Liaison Gives Explainer On Value Based Bidding
Google announced it would end support for Sitemaps ping endpoints in six months. Google said this is because they are “not very useful” and the “vast majority of the submissions lead to spam.”
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Google To Drop Support For Sitemaps Ping Endpoints In 6-Months
Google is once again testing larger product images in the search results for specific search results snippets. This is not the product grid results, but the product images on the side of the search result snippets.
Continued here:
Google Tests Larger Product Images For Search Snippets Again