With the Google December 2022 link spam update and helpful content update both still rolling out, SEOs are worried that Google may have one more Google algorithm update up its sleeve before the year’s end. Well, it will not happen, said John Mueller from the Google Search team
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Google says don’t expect a new core update by year-end
This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I am wrong a lot. Google launched another algorithm update, the December 2022 link spam update, which it baked in SpamBrain…
In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.) This article will break down: The major moves from the past 12 months
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Google Ads updates in 2022: The good, the bad, the jury’s still out
A couple of months ago, Google switched the search ads label from “Ads” to “Sponsored.” Now, Greg Finn noticed that the ads in the Google Discover feed and Google Discovery Ads label also changed from “Ads” to “Sponsored.”
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Google Discover Ads Replaced "Ad" Label With "Sponsored" Label
The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T.
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E-E-A-T – "Experience" Added To Revised Search Quality Raters Guidelines
Sometime in the past couple of months or so, Google added a notice after you upload photos to your Google Business profile that the photo is being processed. It may even add a label on top of the photo to say the photo is “pending” approval.”
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Google Business Profile Photo Uploads Processing Notice & Pending Label On Photos
Google announced that the Insights page in Google Ads has gained four new features including new search terms insights, asset insights, audience insights, and change history insights.
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Google Ads Insights Page Adds Search Terms, Asset, Audience & Change History Insights
Google is now testing showing the services listings, the different services a business offers, on the desktop local and maps interface in a business profile.
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Google Business Profiles Services Now Displays On Desktop Interface
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Google’s Christmas Market Event With The Blue Belles
Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 41 percent of marketers have said that they plan to increase their influencer marketing spending in 2023, with 34 percent of B2B marketers having noted that they plan to increase overall marketing budgets — two of several findings of interest to digital marketers contained in newly-released survey data. MediaPost Why tightly connected branding yields higher online B2B sales [Forrester Survey] Despite 53 percent of B2B marketers noting that they have completed a purchase through a digital channel, how smoothly that process takes place is in need of improvement to reduce friction and complexity, according to recently-published Forrester Research report findings
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Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending…