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Rollout marks the first market outside of the US to offer full Bing Shopping campaigns support. The post Bing Shopping Campaigns now out of beta in UK appeared first on Search Engine Land

Most SEOs know that Google’s database structure for storing content in their index is in shards. A database shard is a horizontal partition of data in a database or search engine

Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for achieving these objectives. This is according to our new ClickZ Intelligence report on the State of Mobile Advertising 2016 , produced in partnership with Search Optics and based on a global survey of more than 400 marketers and digital professionals. At least half of the respondents cited lead generation and direct online sales as their main aims when running mobile paid search (70%), social (50%) and display advertising (54%) campaigns.

Strong local SEO is no laughing matter, but columnist Jenny Foster discusses how local search campaigns and sitcoms follow a surprisingly similar formula.

Think you’re a pro when it comes to AdWords Extensions?

@pizzaseoEN posted on Twitter a UTF-8 experiment done by @dusoft around making your title tags stand out more in Google’s search results.

As site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience for these users.  In this post I’ll look at the presentation of site search results, and what retailers can do to ensure that users’ searches are successful.

See and edit labels at all levels of your account in Editor. The post Yes, AdWords Editor now supports label columns appeared first on Search Engine Land. Please visit Search Engine Land for the full article

A month or so after Google told us they would be removing the 1-to-10 PageRank scores from their toolbar feeds, they removed it this past Friday. The post Google Toolbar PageRank officially goes dark appeared first on Search Engine Land