The new super-breed of business, a hybrid between profit and purpose. A business model that makes the world better and it’s not all kumbaya and granola. The post Business Gives Back: 5 Apparel Companies That Share the Wealth by @ChandalN appeared first on Search Engine Journal

Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers. The post Search takes to the cloud as users engage with new actions appeared first on Search Engine Land.

The extension is rolling out globally. The post Bing Ads launches Structured Snippets for text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them. The post Common PPC mistakes and how to avoid them appeared first on Search Engine Land. Please visit Search Engine Land for the full article

How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.

Originally, there was a deadline of October 26 where standard text ads could no longer be used. Google is now extending the deadline to January 31, 2017.

In the book “I Know How She Does It”, Laura Vanderkam, a writer and speaker, tackles the idea that we don’t have enough time to do the things we love. The post #SEJBookClub: 5 Strategies for Success from “I Know How She Does It” by @dantosz appeared first on Search Engine Journal .

Google has now launched trip planning for desktop devices.

Could short-tail keywords be phasing out? Are you hitting up the right keywords when you prepare to optimize your content?