Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more. The post 6 key paid search trends from Merkle’s Q1 2017 report appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests. The post Google launched more than 1,600 new changes in search last year appeared first on Search Engine Land

This week in search, Google documented their fake news efforts code named Project Owl. We covered a potential Google algorithm update, but it is unclear if there really was a big update.

Check out the cheesy Google logo on their home page today. The post Google doodle celebrates Marie Harel, the inventor of Camembert cheese appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. The post The future of local discovery appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google meeting room that looks like an airplane: Source: Instagram Bing body… Please visit Search Engine Land for the full article.

15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic] Although brand advocates are important for brand marketing – with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80% of companies are not using advocates in their marketing strategy, and 58% don’t even know who their advocates are. Social Media Today The Email Priorities of Brand and Agency Marketers in 2017 MarketingProfs reports: “Some 30% of brand marketers say personalization is one of the top three areas of email marketing they really need to focus on in 2017, up from 22% last year; 28% say they need to focus on automated campaigns, 25% on segmentation, and 24% on measurement/analytics.” MarketingProfs Google Sees Another Chance to Get Programmatic TV Right In a bid reminiscent of their 2012 attempt at TV advertising, Google has again invested in offering TV ads for programmatic buying that marketers can choose as part of their digital video ad buys through their ad tech platform

Find out how your paid search efforts can lead to bigger and better payoffs in this Search Engine Nerds episode. The post Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] by @brentcsutoras appeared first on Search Engine Journal