Want to take your mobile site from an m-dot to responsive? Here is how Google recommends you do it. The post Leading up to the mobile-first index, Google has some advice appeared first on Search Engine Land

Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you. The post Amazon vs.

Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you

Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land

Many webmasters and SEOs are obsessed with site speed, not just for their users satisfaction but also because Google seems to be obsessed with it as well.

If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms. The post AMP links at large: What’s a publisher to do?..

Google’s John Mueller responded to one complaint about a publisher trying to trick Google, saying that technique is “an old trick.” Of course, that implies whatever the trick is…

Proper demographic targeting can improve your search ads’ performance.

Google AdWords has announced they are going to be rolling out new reporting dashboards that give advertisers a “panoramic” view of their account…