In the second installment in his multipart series on capturing international visitors through paid search, Bing’s Gabriel Kwakyi shares his insights for targeting European searchers. The post The Cross-Border Series Part 2: Establishing A Search Marketing Strategy In Europe appeared first on..

Know about Custom Affinity Segments for the Google Display Network? If not, columnist Laura Collins explains why and how to utilize these in your display campaigns

Google has published the latest on how it handles TLDs — the new ones, the old ones and the geo-specific ones.

Did you notice a huge drop in your Bing search traffic? You are not alone. It may be an analytics issue

Often people think that you need to raise a lot of money to build a successful startup. However in this day of age, that’s not true

Despite Google’s stance against “links intended to manipulate a site’s ranking,” link building is a natural, non-manipulative part of creating content, PR and digital marketing in general.

When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building, ranging from relevance to marketing value to SEO value.

If your blog isn’t performing, your photo posting technique could be to blame. Read up on how to name, tag, describe and otherwise post your photos so search engines will find your content and serve it up for SEO success. The post SEO 101: Optimize Your Images and Make Them #SEO Rockstars in 4 Steps by @jeanmariedion appeared first on Search Engine Journal

Heartfelt vows.