Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

With more than 25 years of experience on the front lines of creative campaign development, David Bruno knows that, “content marketing” has been around for a long time, in one form or another. During his Content2Conversion session, “Feeding the Content Beast” this past Wednesday, he artfully explained how content marketers can apply lessons from Netflix to their marketing. Is Netflix “Content Marketing?” Let’s back up

Yesterday, it seems Google has sent out a surge in “Incorrect Hreflang Implementation” notifications via the Google Search Console.

This week in search, we covered how Google is changing their tune on the Penguin launch update.

In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman discusses how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.

Google App Streaming is now live in the Android Google App search results.

Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.

Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were. Again, a huge thank you to Juan González from Sistrix who spent his time evaluating 200 US domains to give us this exclusive research. Here’s Juan’s insight for each of the bottom five: 1) Thefind.com Thefind also headlined our UK losers list . When we look at the rocky landscape of Thefind.com it becomes clear that the domain managed to rush headlong into numerous Google updates, over the years.

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Women in STEM – Internet Security Team: Source: Google+ Google… Please visit Search Engine Land for the full article

Yesterday, Google sent out a large number of notifications to webmasters who have implemented hreflang markup incorrectly.