Following the ‘micro-moment’ trend that Google has named and popularised for itself, Google has launched a suite of tools for its premium Analytics users, which promise to help better take advantage of customer behaviour “in the moment.” With companies swimming in data from an infinite number of channels, it’s harder than ever to get a genuinely complete view of the customer journey . Sure you can measure traffic to your site from online channels, but what about the effect your digital marketing has on offline store visits? What about when someone searches for a service on a mobile when out and about, how do you know you’re delivering the most relevant message to them