Wednesday morning’s panel discussion on search, social, and content was flush with information that was easy to digest and provided helpful tips for implementation. The session was moderated by Anne Kennedy from the SES Advisory board and featured speakers: • Aaron Kahlow, Chairman & Founder, Online Marketing Summit & SES Advisory Board ( @omconnect ) • Arnie Kuenn, President, Vertical Measures ( @arniek ) • Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing & SES Advisory Board ( @leeodden ) Kahlow Presents the What, Why, How, and Who of Search, Social, and Content Aaron Kahlow focused on some very basic but essential areas that all marketers should focus on when creating a campaign either online or offline. In regards to search, social, and content he had this to share: What is Convergence